UK large format specialists create immersive experience at Cadbury Theme Park In England

05 January 2018

The Cadbury’s World Theme Park in Birmingham, England is reminiscent of Willie Wonka’s Chocolate Factory. The large format digital printing specialists at PressOn were commissioned by RMA Themed Attractions to create the Park’s interactive and completely immersive 4D zone.

PressOn representatives describe, “The Park features a 4D interactive cinema experience, the Chocolate Adventure takes visitors on an adventure where they can experience the feeling of diving into a pot of melted Cadbury Dairy Milk Chocolate, riding the Crunchie Rollercoaster and taking to the skies in a Cadbury Crème Egg airship, piloted by the Caramel Bunny of course.”

The proposed graphics, featured on both the interior and exterior, required longevity, with a potential lifespan of 5-7 years. Additionally, the proposed materials needed to comply with fire regulations, as PressOn explains, “Fire ratings on all materials were critical to meet Cadbury’s stringent requirements.”

The representatives further describe, “We clad the area in 8mm marine plywood and then attached 3mm Dibond aluminum composite material to it. Using our HP LX 3000 we printed the over 16,000 square feet of Class O fire-rated vinyl to ensure the one hour fire rating required on the project.”

Interestingly, the team utilised a floor vinyl graphic system on the walls to further increase its potential shelf life and added an anti-scratch laminate to the graphics. The project took a total of eight weeks to complete with PressOn completing some artwork in-house like the project’s “crumpled wrapper” graphic.

With any large format program, PressOn did overcome some challenges explaining, “The installation is in an area of extremely heavy traffic, with both parents and children touching and interacting with the 4D Chocolate Adventure experience.”

Cadbury’s Advertising Operations Manager had a glowing review of PressOn stating, “On site we all breathed a sigh of relief when PressOn’s ‘blue and yellow’ vans arrived. We knew that the job would get done, the paper would be in order, and we would all hit our deadlines.”

With Cadbury’s signature purple and yellow color palette, the Park offers a captivating experience for the whole family. As the second largest confectionery brand in the world, Cadbury is a globally recognized brand. The Cadbury’s World Theme Park is a perfect representative of their slogan, “Taste Like This Feels,” offering more than a candy bar and instead creating an experience.