EXOTIC GRAPHIX WINS REGIONAL AVERY DENNISON® “WRAP LIKE A KING” CHALLENGE 2017

02 November 2017

Avery Dennison Graphics Solutions announced that Lei’d Low by Exotic Graphix is named the Australia and New Zealand Regional Wrap King in the “Wrap Like a King” Challenge featuring Avery Dennison® Supreme Wrapping™ Films, Conform Chrome and digital Supercast vinyl wrap films.

“Congratulations to Nick and his team for this win,” said Jordan Leach, business manager, Avery Dennison Graphics Solutions, Australia & New Zealand. “Their planning, creativity and installation techniques are testament of the dedication to their craft, impressing the panel of international judges.”

As Regional Winner for Australia and New Zealand, Exotic Graphix is automatically awarded as the Continent Wrap King, and will be judged alongside other continental winners for the ultimate “King of the Wrap World” title at the 2017 SEMA Show, October 31 – November 3, 2017 in Las Vegas, Nevada.

The 2017 Challenge judges include Justin Pate, co-owner of The Wrap Institute; Molly Waters, senior technical specialist, Avery Dennison; Myles Kovacs, co-founder of DUB Magazine; Peter Wright, technical marketing manager, Avery Dennison; Jun Kinoshita, sales manager, Avery Dennison; Stefan Ude, owner of Ude FolierungsKonzepte; Anders Prates, co-owner of WTP Dekor; and Jurriaan de Vries, technical services and support manager, Avery Dennison.

The eight professional judges evaluated the 159 total submissions based on the following criteria: visual transformation (difference between the before and after pictures submitted), quality and skill level of installation, overall public look and appeal and uniqueness of the design.

Prize pack for Continent Wrap King is valued close to US$3,200 and consists of a Continent Wrap King trophy, personalized Wrap Like A King swag, US$500 in gift vouchers, a 67” Race Ramp, a large banner stand display, passes to the SEMA show, and a variety of promotional and marketing tools for the winner’s wrap shop.

Wrap installers can learn more about Supreme Wrapping Film, digital Supercast films, official rules, judges and prize information via www.wraplikeaking.com