AVERY DENNISON ANNOUNCES NEW TECHNOLOGY AND ADVANCED PERFORMANCE FOR SUPREME WRAPPING FILM

30 March 2021

Avery Dennison Graphics Solutions today marks the launch of the newly upgraded Supreme Wrapping Film with twelve new colours in its Rugged Range and Sleek Satin collections.

The company’s premium range of vehicle wraps, Supreme Wrapping Film, has undergone significant development to its formulation and construction. After rigorous testing and evaluation for the Australian and New Zealand environmental conditions, Avery Dennison is announcing its enhanced performance with greater environmental resistance and enhanced durability. The warranty on gloss, satin and extreme textures films are increased by up to 300 per cent to reflect their durability.

To mark the upgrade, Avery Dennison has launched the Rugged Range and Sleek Satin collections featuring 12 on-trend colour options for vehicle owners to customise their car according to their personal preferences or styles.

The Rugged Range comprises four unique films that will give a distinctive tough textured finish to vehicles without the permanent application. The new colours are Rugged Bedrock Grey, Rugged Combat Green, Rugged Marsh Green and Rugged Onyx Black.

The Sleek Satin collection comprises eight new additions to the company’s already extensive range of satin finishes, six of which are matched to popular matte versions. The matches are Satin Charcoal Metallic, Satin Gunmetal Metallic, Satin Blue Metallic, Satin Dark Grey, Satin Anthracite Metallic, and Satin Olive Green. Two completely new additions are Satin White Snow Pearlescent and Satin Dark Grey Metallic.

“Today’s announcement of product enhancements and new collections speaks of our strength as a materials science company,” said Chris Sherry, Senior Product Manager for Avery Dennison Graphics Solutions in Australia and New Zealand. “Our team is constantly pushing the frontiers of technology to set the industry’s highest standards for performance, durability and style options. We are confident of our supercharged durability and are excited to extend the warranty for selected Supreme Wrapping Film finishes.”