AGFA Announces New Partnership With Graphic Art Mart

27 April 2020

Agfa’s Inkjet division is proud to announce a new partnership with Graphic Art Mart. This new agreement promises greater support for the Australian market, leveraging Graphic Art Mart’s strength in distributing sign, digital and display materials, and Agfa’s in manufacturing award winning printing equipment.

Graphic Art Mart is a national supplier of sign, digital and display solutions. Their commitment is to provide only the best sign, digital, graphic and equipment solutions to the visual industries by representing world leading industry brands. Graphic Art Mart prides themselves on the quality of products; excellent customer service and ability to ensure customers have access to the latest technologies available to the market.

Michael Liveris, National Hardware Manager for Graphic Art Mart is excited about the partnership, “The Agfa range of equipment includes flatbed, roll-to-roll and hybrid printers which are exactly what our customers want to help grow their business.”

Michael Culver, Agfa’s Inkjet Manager for the Oceania region commented, “Both businesses have a unique strength in the market. One has a vast knowledge of the roll media sector and the other, award winning printing equipment. This is a great combination for our customers. The Graphic Art Mart team will promote Agfa’s entire range of Anapurna and Jeti platforms across the Australian market.

Agfa offers hybrid platforms with a printing width of 1650mm, 2050mm, 2500mm, and 3200mm and true flatbed solutions ranging from 2700mm x 1600mm up to 3200mm x 2700mm. The devices fit many market sectors like POS, Signage, Exhibition, and Commercial.

The range also boasts a dedicated roll-to-roll machine that can produce at speeds up to 159m2 and high-end combination devices with a printing width of 2500mm and 3300mm complete the assortment.

Agfa supplies the devices with the latest LED curing technology, which offers quick start up times, less power consumption, improved productivity, and in excess of 10,000 print hours prior to thinking about a lamp change. It says that, using Agfa’s new LED ink solution, adhesion to problematic substrates becomes a thing of the past and that thin ink layer technology helps reduce running costs dramatically.

Culver concludes, “There are many potential clients in the Australian market that are unaware of Agfa’s portfolio, but this new partnership will alter that position. In a demanding environment support is key and Agfa have one of the largest dedicated technical support teams within this region.”